Unique Folding Suitcase Business Cards of Pack A Punch. Designed by Audy Sutama.
CHALLENGE:
Our client is a growing entrepreneurial agency that specializes in world tour packages. But they can’t compete with the big ad spends of the bigger operators on the circuit.
STRATEGY:
The promise of ‘pack your bags and prepare to see the wonders of the world with us’ needed to come through impactfuly at the very first contact point. The solution? Business cards that looked like tiny suitcases that no one could resist opening.
RESULT:
The innovative business card did the job of a full-page ad and more.
Inquiries are up and the little suitcases have travelled far and wide to thousands of wallets.
It printed on “curious touch/fancy paper, 240g (suitcase shape) & 100g (inside folded paper)” The paper have a bit of leather texture feeling, printed in local printer company called Indonesia printer.