Unique Wooden Business Card for Fat Cow, a beef-specialty restaurant employing the Japanese way of picking, cooking and serving beef.
Designed by ForeignPolicy, a Singapore based design group.
Drawing inspiration largely from the Japanese aesthetic – Wabi Sabi with traits that include simplicity, economy, austerity, modesty and the appreciation of the ingenuous integrity of natural objects and processes, wood is used primarily as the platform of this brand communication.
