Cool Black Spot UV Business Card for Incognition. Designed by Genewang – genewang.wordpress.com.
The brain scan visual was printed in black on a 380gsm Sirio 80 black card with a spot UV finish on the fracture lines. The details of the bearer is printed in metallic silver ink.
Incognition is an up and coming brand consulting agency with a focus on the psychological aspects of branding. Based on a cognitive theory first proposed by Dr. Steve Bunce in 2006, which explains the act of unconscious thinking, the Incognition way of branding leverages on the stronger processing power of the unconscious.